The introduction of two new Amico products

In recent years, the pickup market has become attractive to many companies. As a result, we saw some of these cars unveiled and released in the past months. A presence that shows that competition and diversity in this market will be more and more complicated than before. In other words, there will be fierce competition between old brands and newcomers to this class.
In this case, every company makes plans so that in addition to maintaining the current market share, it can create conditions that it can gain more market share.
Amico also entered this competition with asena pickups.
In the following, you can read the conversation with Dr. Hamid Turki, the new sales manager of Ares Khodro Diesel Company (Amico), regarding the company's plans for this year, sales targets, how Amico faces the revival or non-revival of the JCPOA and new products.
- Before dealing with issues related to Aras Khodro Diesel (Amico), as an expert, I would like to know, what is your analysis of the car market in 1400?
This year's car market is a bit unpredictable due to many factors. Apart from that, we are now in the month of Ramadan, and the market always has some drop in this month, but the expectations that people have from the Vienna negotiations and the return of America to the JCPOA, as well as reducing the exchange rate and the price of imported cars has caused customers to hold back a little to buy.
On the other hand, there is a possibility that nothing will happen and the prices will rise; that is, both of these situations are possible. These events have plunged the market into an aura of uncertainty.
In addition, on the other hand, we have presidential elections and a change of government ahead of us at the end of June. Therefore, it is also possible that this event will affect the market conditions.
- How will the Amico market be?
Some of the consumers of Amico products are organizations.
The organization markets will also be affected by this change and the evolution of the government. However, the mentioned factors make it impossible to see a clear picture of the car market in 1400.
Of course, based on last year's experiences, we will have our customers to some extent, and this year we will not have any problem selling in the market.
- Does it mean that Amico has wholly understood the market and its customers?
Yes, Amico focuses on two market segments and produces and covers the right products for these segments. So, naturally, with predictions and plans, as well as the strategies we consider in sales this year, we will achieve the sales goals in 1400.
- What is Amico's plan for this year to gain more shares?
Amico is active in the two segments of double-cabin pickups, 4×4, and heavy trucks and has a good history in both areas. When Amico entered the pickup market, we didn't have a competitor like now in the market.
On the other hand, the recently added products to this market show the attractiveness of the pickup market.
A pickup sample was unveiled last year, and another product is being tested and will soon enter the market. These products show that this segment has a growing market. On the other hand, due to the off-road culture increasing, we are facing demand in this market.
Amico has also responded to this part of the market with Asena. This pickup is one of the first two-cabin pickups that came to Iran and has gained reasonable satisfaction among its customers.
Therefore, we are focused on this market as one of our target segments, and Amico's plans for this market are implemented.
- How many devices are you aiming to sell?
The goal for this year is two thousand pickups. Fortunately, due to our infrastructure, we are ahead of our competitors in production. In such a way, not only do we have the product ready for delivery, but a large part of the required parts have also arrived, and another part is on the way. As a result, we have virtually no problems meeting the program and production goals. As a result, we can deliver the car to the customer better and on time than other competitors.
- Are you testing and reviewing a new product?
We will be unveiling a new product soon.
- From which segment?
We will soon introduce a product in this pickup segment.
- Amico is also present in the heavy vehicle market. Competition has become challenging in this market. What plan do you have to contribute more?
Now the 2631 dumper is being produced and delivered to customers. A suitable circulation will be considered throughout this year as planned. So In this sense, we will have no problem. Also, another truck with the Amico logo will enter the market.
- Will both products be unveiled in the second half of the year?
Yes, they will be unveiled almost at the beginning of the year's second half or at the beginning of autumn. The pickup product may be introduced sooner than expected.
You mentioned the arrival of new products from competitors. Indeed, the competition will be more challenging. What is the main competitive advantage of Aras Khodrodiesel products?
Amico tries not only to maintain its position in the market with appropriate technical specifications and, at the same time, rational pricing but also to gain more market share by relying on its history, experience, and unique features of its products. For example, Asena pickup differs from its competitors due to its dimensions, Circulation, and capacity.
Amico products also have advantages in fuel consumption. Therefore, considering all the factors, the pricing of the products is reasonable. However, over time, we make the conditions more accessible for customers to provide them with a suitable sales space by giving them credit and granting facilities.
- Negotiations to revive the JCPOA are underway. Now, whether the JCPOA will be revived or not. Is Amico ready for both situations?
Amico has prepared himself for complex conditions.
Even in the most challenging conditions, we have always provided products to the market, and we are ready to deliver good products at the right price and with the proper needs to the customer as much as possible. However, Amico is not a commercial firm but a manufacturer. Therefore, we do not seek to profit from market fluctuations.
Aras Khodro-Diesel is a large production complex where many of the region's people work. This company created excellent employment and earns its income from the turnover of car production.
Therefore, its pricing view is by his costs. We try so that the final price of our products stays the same as possible, significantly when the prices rise astronomically. But this is possible as far as the limitations allow us. Finally, Amico's goal is to deliver its car to the customers in the best way with a reasonable price and good quality.