Simple techniques for successful marketing
Humans are naturally curious beings, and curiosity is one of the strongest motivating factors.
Curiosity is a constant companion of humans at any time and place, and the important thing is how each person uses it. Expression, attitude, behavior, appearance and clothing, politeness, curiosity, audience knowledge, etc., are all integral to the success or failure of a marketer today.
Marketers must be proficient in psychology, and the more they know about this field, the more successful they are.
In light of such knowledge, he should also be able to get valuable results from the reactions people have to his behavior, as well as prevent mistakes when possible.
Humans are naturally curious beings; curiosity is one of the strongest human motivators. As a result, curiosity is a constant companion of humans at any time and place, and the important thing is how each person uses it.
The marketer should apply and use this critical factor as much as possible at any time.
For example, he should be able to identify the desire and interest of the customers by using his sense and use it to create and stabilize the contract with the customers.
Successful communication with customers is generally achieved by being curious about their interests and needs.
Different customers have different interests and tastes; for some, quality is more important, and for some, price; for some, the seller's behavior is more important than the product who buys and not for another group. People generally evaluate things based on their price and material value. You must have heard the famous proverb, "Fine feathers make fine birds." Many cultures use this proverb. For example, a large store in the suburbs of Los Angeles displayed a hat for 1000 dollars on Christmas Eve. There was such a large crowd of women who came to see the hat that not all could fit inside the store, and some waited outside.
A successful marketer must also use this factor in sales psychology. For example, suppose our company advertises effectively, but it does not benefit from these advertisements. If that's the case, it's sufficient to mention on our website or in our promotions that doing these advertisements cost us 100.000 dollars.
This way, you will attract a lot of attention and produce brilliant results. Also, the type of speech and terms we use in marketing and advertising is very important because the way we speak can lead to different impressions and reactions from the audience.
For example, many people advertise this: "Try our product for a week; if you don't like it, we will refund your money." This sentence means that if the customer is unsatisfied with the purchased item, he will receive a refund one week after purchase. Pay attention to this sentence: "If you like our product, pay for it after a week." While this sentence has the same meaning as the above, the difference is that it is much more impressive to customers and makes them more likely to try the product.
An experiment conducted in 2003 by Prolink, a Taiwanese camera, and accessory manufacturer, confirmed this issue was correct. This company's customer base increased by more than 36% over two months.
Godfrey Harris, a great advertiser and author of several books on advertising and marketing, explains the difference in this way:
Suppose I receive offers from two people to purchase horses. Both claim the horses are kind and good; even a child can ride them. "You can try this horse for a week, and if it doesn't suit you, I'll refund your money." Another says the same but adds: "If the claim is true, come pay me for the horse."
Naturally, I will buy the second horse. In this case, people need to pay attention that all human beings, including our customers, respond better when they hear positive and affirming words. This is why Prolink's company increased its customer base by using phrases such as "liking" rather than "not wanting," which positively affected customers' attitudes and decisions.
Today, countless products with many different brands are available in the market, which is similar in terms of efficiency in meeting customers' needs.
Therefore, the consumer's attitude towards different products distinguishes the products' situation in the market.
Of course, there are various ways to create a positive attitude among buyers, which are not difficult to achieve; use your curiosity and strengthen it, as mentioned.
For example, what method would you choose to increase sales of a specialized book to a group of reputable and experienced businessmen? It was this exact question a small London publisher asked himself, and when he found the answer, he made a lot of money. When his books did not sell well, he launched an interesting initiative to impress his target group (reputable and experienced businessmen) and quickly made his publication reach its fifth edition.
He used to engrave the buyers' names in gilded letters on the books.
Following this approach, thousands of copies of the book were sold with minor communication changes.
By engraving the names with gold, he added value to the books.
People will try to get something with their own names even if it means spending money on it. Using gold was a brilliant idea because engraving people's names with gold created additional positive value in their minds.
Similarly, it has been found that any offer limited to a specific group of people is much more effective than an offer made to a large group.
For example, an offer made to housewives to buy a product will be more effective than an offer made to women. By saying the word "housewife" to a group of women, the mental stimuli of this group are more stimulated and ready to react. In fact, saying the word "housewife" is a privilege reserved for a certain group of women, not all of them. Those entitled to an obvious privilege do their best to achieve it and sometimes even endure many hardships.
Another thing that a successful marketer should always pay attention to is issues that create a negative feeling in the audience's mind for a short time. After creating the situation, correcting what has been formed in the audience's mind gets the best benefit; For example, a few years ago, one of Iran's famous advertisers started an interesting initiative in advertising and selling washing machines.
He earned millions of tomans for his company with the slogan "We are related to housewives" and included it in the advertisements of the desired product.
Inserting such a phrase in a product advertisement would quickly create a negative and defensive reaction in the audience's mind and prompt them to follow the entire text of the ad.
In the end, the target audience got to know the features and benefits of the washing machine while telling this advertisement to their friends and acquaintances for a long time. In this context, compliance with legal frameworks and avoiding mistakes is vital and important.
The smallest slip will have irreparable consequences.
However, there are countless methods for successful marketing.
Some people know them instinctively; others learn these steps through experience, but most can be learned through experience.
Once we know their successful methods, it is better to remember them for use in similar cases.
The same offer created by different methods may have different results. Therefore, in the treasury of experiences, we must find the best method for each situation.