Amico's significant steps to becoming the leader of the commercial vehicle and pickup market
According to the sales manager of Aras Khodro Diesel, despite the extreme competition in the car industry, Amico has succeeded both in the commercial vehicle market and with Asena in the pickup market.
A jump in sales with Asena, according to the asbe-bokhar news site
Hamid Turki pointed out that Aras Khodro Diesel intends to increase sales this year with two essential products, the 2631 Euro 5 compressor and the Asena pickup. Also, he stated: In the field of work and commercial vehicles, the reception of the 10-wheel Amico compressor has been perfect and high. However, the reception of these cars has been such that due to the high volume of demand, sometimes Amico faces delivery restrictions. Thus, along with the production of this car, we are also developing, changing, and selling 2631 Euro 5 mixers.
He continued: On the other hand, with measures such as the development of the sales network and after-sales services in Tehran and other provinces, including the southern provinces and Khorasan, as well as diversity in sales methods, despite the tough competition in the pickup market, we have gone through a satisfactory process. He added: Among the most important events that happened to Amico in the first 9 months of the year we can mention the breaking of the annual sales record and the introduction of the first automatic pickup truck in the country.
Sales development with Asena and 2631
In response to this question: Amico specializes in what types of products? Amico's sales manager replied: Aras Khodro Diesel has the potential to produce a variety of light and heavy products, but now Amico focuses on commercial-cargo trucks.
On the one hand, we are present in the heavy sector with the popular product 2631 Euro 5, whose mixer model sales have just started, and in the light industry, we are in the market with the Asena pickup and its unique features. Due to the strength of these products, we are trying to be the market leader in our industry and gain more share.
Asena A suitable option for nature tourism
Regarding how to get more share of the pickup market, Turki explained: Although the pickup market is not very big, due to the increasing interest of young people in off-road vehicles and the expansion of nature tourism culture, This market is getting more prominent and expanding.
Although the companies producing such cars have their competitive advantages, Amico is one of the well-known companies in this market. Therefore, the applicants for this type of car know Amico well.
Asena; continuously upgrading.
Turki added: Those looking for two-cabin cars with two differentials, whether for off-road or other applications, know Asena and Amico. In fact, Amico's "Asena" has unique advantages that meet the needs of many customers, like the larger cabin, passenger comfort, larger dimensions of the cargo room, and other features such as dual fuel, having an automatic differential lock. So It is the first choice of many people interested in this type of car. Based on its strategy, despite welcoming Asena, Amico is still looking to improve this car. Therefore, Asena is constantly evolving, and many new versions are coming.
Amico's Long-Term Strategy
Amico's sales manager, referencing the tightening competition in the car market and its efforts to gain more market share, said: "We have taken several basic measures to maintain, stabilize and increase our influence in the market."
To achieve this, the first step was to develop and expand the sales network and after-sales service so that Amico customers could easily buy products in any part of Iran and, at the same time, receive excellent and high-quality after-sales support. Diversifying sales methods was the second step. In recent years, society's purchasing power has decreased due to economic issues. Due to this, we provided different types of plans depending on the capabilities of our customers.
Flexible sales and leasing
Turki added that we could mention unique occasional discounted sales plans among these Measures. We are also negotiating with several leasing companies. Our goal is to create as many flexible sale options as possible. Hence, Amico products will be available for customers in any situation.
Supplying auto parts without problems
Increasing customer satisfaction was the third step. For this purpose, we have made notable investments in after-sales services. For instance, at this time Amico's Auto Spare Parts warehouses have sufficient quantities of suitable parts. Additionally, the development of the network has contributed to the development of after-sales services. As part of Amico's commitment to providing quality services within a short period of time, we have established a relief network. According to Amico's sales manager, advertising and information are the fourth stage of sales development. In this regard, public relations colleagues have designed and implemented an excellent program so that potential market segments can become familiar with products, their features, after-sales services, and flexible sales plans.
Asena organizational sales
The quality of Amico products is such that many institutions, bodies, and organizations demand to buy them. Amico's sales manager continued: For example, the Chabahar Free zone recently bought some Asena pickups, and the Red Crescent, Road Maintenance & Transportation Organization, is currently using them as their organizational vehicles.